Resources Library by ANA

The use of panels in readership research

JICNARS has, through its Diary Panels Technical Study Group, reviewed previous Diary Panel experience relevant to the use of this technique in readership research and has carried out a small scale pilot test of three different methods for keeping...

Catalogue: Seminar 1986: New Developments In Media Research

Authors: Roger Beeson, Dick Dodson, James Rothman

June 15, 1986

Computerized interviewing and fully automated registration of telephone use

The telephone division of the Netherlands P.T.T. has until recently used a revolving panel operation to register outgoing and incoming telephone calls. Write in-questionnaires were being used. They provided useful but far from perfect information....

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Authors: Koos J. G. Termorshuizen, Robbert D. W. Baden, Jan Stapel

Company: NIPO

June 15, 1985

Development in farm panel research in Europe

FARMSTAT International represents a group of companies operating a continuous farm panel audit of the use of seeds, fertilisers and agrochemicals. In 1984 surveys were already established in U.K., Germany, Holland, Denmark and Sweden and in 1985 more...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe

Author: Tony M. Houghton

June 15, 1985

The use of new technology to help the consumer

This paper describes the work of Consumers' Association, publishers of Which?, and of The Survey Unit, giving some details of their aims, organisation, and methods, and describing briefly the problems, particularly those associated with data...

Catalogue: Seminar 1984: Are Interviewers Obsolete?

Authors: Michael Warren, Michael Willmott

June 15, 1984

The use of viewdata panels for data collection

This paper predicts the fast growth of in-home data collection via the television screen during the next decade. It describes the current establishment of "screen" panels for on-air polling, ad testing and medical research; and future developments...

Catalogue: Seminar 1984: Are Interviewers Obsolete?

Author: John Clemens

June 15, 1984

Medialink

This paper outlines the development of the Medilink project from its inception to preparations for the full Medilink panel.

Catalogue: Seminar 1984: Market Research And M.M.I.S.

Authors: John Clemens, Peter Barton

January 25, 1984

Headlamp and rear-view mirror

The purpose of this paper is to show how a reader panel is being used by the editorial teams of Family Circle and Living as part of a circulation building strategy. We begin by reviewing the background of declining circulations, new management, and...

Catalogue: Seminar 1983: Publishing A Better Product

Authors: Guy Consterdine, Caroline Fraser

November 23, 1983

The development of a financial panel and its contribution to financial marketing

A panel approach was adopted by AGB to solve this research information problem. The paper outlines the pilot stage of the Index panel and describes how this pilot led to major modifications both to the data collection processes and the data...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Authors: John F. Swift, John English

June 15, 1983

Summing up

Conclusion of the Seminar on The Effective Use of Panels.

Catalogue: Seminar 1982: The Effective Use Of Panels

Author: John Parfitt

June 15, 1982